Blog

  • Enclothed Cognition

    In 2012 pyschologists Hajo Adam and Adam Galinsky published a research paper on the topic of Enclothed Cognition; a study of the mind clothes connection. Their research found that the clothes we wear have the power to change our psychological processes and subsequent behaviours. It involves two components: physically wearing the clothes and the symbolic… Read more

  • Vanity Sizing

    Ever heard of the term Vanity Sizing? Well if your answer was no, neither had I. It is in essence a type of psychological warfare to make you shop more. At the end of the day, most, though not all businesses want one thing from you, your money. So what is it exactly?Vanity Sizing is… Read more